Currently CRM Manager at Snapp — Together with my team, we design data-driven retention and revenue strategies.
Growth Hacker with a Data Core.
Over more than 15 years in Technology. I design and deploy strategies, unify definitions & KPIs, and lead data-driven experiments to accelerate growth and learning. hands-on enough to ensure quality, fast enough to make effective decisions and seasoned enough to avoid sticking to details.
About
I operate at the intersection of engineering, analytics, and strategy—connecting rigorous data practice with business impact. I’ve co-founded a robotics startup, advised executives on growth, and led data teams to deliver KPI frameworks and real‑time dashboards that change decisions. At Okala, I pioneered survival metrics and loyalty insights that lifted retention and LTV. Today at Snapp! (Cab) I focus on customer engagement, segmentation, and sustainable voucher economics to grow loyalty over the long run.
Quick facts
- CRM Manager @Snapp!
- Interested in Cycling
- Agile Mindset Advocate
- AI & Automation Enthusiast
- Physics, Astronomy & Space Lover
- Passionate about Clarity and Process
- Regular Reader of HBR, MIT Technology Review, TechCrunch, and The Verge
Experience
CRM Manager — Snapp! (Cab)
Aug 2025 – Present • Customer engagement, retention, segmentation, and voucher strategy; cross‑functional frameworks that balance acquisition with loyalty.
Data Analysis Team Lead — Okala
Jun 2024 – Mar 2025 • Led analytics; standardized KPIs and real‑time dashboards for faster decisions.
Senior Data Analyst — Okala
Sep 2022 – Jun 2024 • Built survival metrics, loyalty insights, and experimentation that improved retention & LTV.
Co-Founder & CXO — Sharif Extra Robotics
Oct 2012 – Sep 2022 • Built an ecosystem to develop world-class engineers.
Researcher — Tehran Regional Electric Company (TREC)
Oct 2010 – Oct 2012 • Research on energy systems and efficiency.
Education
MBA, Management Information Systems — University of Tehran
Sep 2013 – Feb 2017 • Studied decision making, data mining, organizational behaviour, structuring, HRM and marketing.
B.E. Mechanical Engineering — Sharif University of Technology
Sep 2005 – Sep 2009 • Studied mechanical design, thermofluids, engineering mathematics and statistics.
Skills
Hard skills
Languages
Awards & Certificates
Iranian National Physics Olympiad — Bronze Medal, Summer 2004
Iran's National University Entrance Exam — Rank 174, Sep 2005
Consulting
I advise companies and teams on various industries especially e-commerce, and at any level of maturity to reach better results on structuring, team building, budgeting, decision making processes, growth, strategy, investment and wealth management. Engagements range varies from audit & roadmap to hands‑on implementation.
- Offer strategy & guardrails
- Corporate Governance
- Change Management
- Data Governance
Focus industries
E‑commerce, Ride‑hailing, delivery, mobility, marketing, energy, design.
Contact
If you'd like to contact me for any reason, feel free to send me an email or message me directly on LinkedIn. I try my best to answer as soon as possible.
Connect
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